How MEM Delivered the Live Broadcast Graphics for the World’s Largest Phygital Sports Event
- 7 days ago
- 2 min read
At the end of 2025, the Mix Effect Media (MEM) team hit a major milestone. We were thrilled to serve as the live broadcast supplier for our biggest project to date: Phygital Games of the Future.
Held at the Abu Dhabi National Exhibition Center (ADNEC), this groundbreaking event is the world’s largest phygital sports and gaming competition, seamlessly blending digital esports with real-world athletic grit.
The scale of the production was massive:
• 850+ participants representing 60 countries
• A staggering $5 million prize pool
• 10 intense days of live broadcasting
Delivering a broadcast on this scale was a huge undertaking. Here is a look behind the scenes at how the MEM team pulled it off:
1. The Integration: Turning Complex Data into Clean Graphics
In the run-up to the event, MEM managed the complex workflow of getting hundreds of graphics broadcast-ready. This included everything from full-screen stats and tournament standings to in-game HUDs and schedules.
Because phygital sports rely heavily on real-time metrics, we worked hand-in-hand with the data team to integrate vast streams of live game data into the broadcast presentation. A standout achievement was building bespoke solutions from scratch — such as a custom, live player tracker for the Phygital Shooter competition.
How we did it: Achieving this level of precision required a methodical, highly organised integration pipeline. Our specialist integrators ensured the graphics performed exactly to the production team's precise specifications, remaining agile and adaptable to last-minute creative changes.
2. The Operation: Managing 11 Stages and a World-Class Crew
Once on-site in Abu Dhabi, the logistics kicked into overdrive. Mix Effect Media managed a dedicated crew of 12 graphics operators deployed across 11 distinct stages:
Phygital Fighting
Phygital Basketball
Phygital Football
Phygital Shooter
Phygital Dancing
MOBA PC
MOBA Mobile
VR Games
Battle Royale
Battle of Robots
Drone Racing.
With 10 broadcast days, countless moving parts, and shifting schedules - seamless teamwork was non-negotiable. Our crew worked tirelessly around the clock, adapting on the fly to ensure the graphics for every single stage were accurate, efficient, and deeply engaging for the global audience.
3. The Outcome: Exciting and Engaging Graphics on a Global Stage
We are incredibly proud of our work at The Games of the Future. This project firmly demonstrated MEM’s capability to execute the graphics for large-scale, complex broadcast productions on the world stage.
Our elite pool of crew members proved confident, capable, and resilient throughout the tournament. Pushing the boundaries of our technical scope and managing a production of this magnitude was a brilliant milestone—and it sets an exciting new benchmark for what MEM can deliver.